It's not uncommon to have customers, not complete the checkout process. We saw it all the time during the development phase of our checkout process. If fact we even got tot he point to where people trusted out checkout program, and called complaining that they could not checkout.
You have to earn the trust of the customers. If customers have the slightest doubt, they will use a fake name and email address uopon creating an account. If they trust the checkout program, they will go back and use their real credentials.
So we have created the trusted merchant program for users of Internet Commerce Engine 5. Upon the purchase of your license, your program will display the verified and trusted seal of approval from ice5 commerce indicating that we have verfied the existence of your online store, and your finnancial information has proven to be valid.
This will get you on the right track when your online store opens its doors to the public.
We've been making ecommerce and shopping cart components for over 10 years now. Most of our products are used in the infomercial industry for payment processing and shipping.
Our goal is to make ecommerce software that is simple and effective, yet powerful in processing and ease of use.